The Great (& Impossible) Beyond

I haven’t yet tried the Impossible™ Whopper at Burger King, a product which has been hyped to a degree that would have been unheard of even 5 years ago. (A vegetarian product being marketed during NFL games? Right alongside beer commercials and action movie trailers? Are you kidding me?)

But I’ve had an Impossible Burger at both a sports bar (Arooga’s) and a farm-to-table restaurant (Harvest), and my jaw was on the floor both times, eyes rolled back in my head at both the sumptuous flavor and the appealing texture. So I can vouch for the mouth-watering allure of that brand of suddenly-mainstream veggie meat.

Then this week I used a gift card and tried the Beyond™ Sausage Breakfast Sandwich at Dunkin. I’ve tried Beyond’s burger patties before, grilling them properly and even sharing them with a group of 10 college buddies on a pontoon boat, nearly all of whom were either blown away or respectfully surprised. Impossible is a tough product to one-up, and Beyond doesn’t quite pull it off, but they make a noble effort.


My “sausage”-based breakfast sandwich from Dunkin, which I ordered with no cheese, looks almost exactly like an Egg McMuffin from McDonald’s. But it has the decided benefit of (1) not requiring me to be complicit in the horrors of industrial pig farming, and (2) not requiring me to spend 1 greasy cent at McDonald’s, one of the corporations on earth I trust and respect the least.

So what’s the verdict? Well, it was delicious. But it was also fast food. So in terms of comparison with Egg McMuffins and Croissan’wiches, it held its own admirably. And to me, the guilt-free quality gave it a decided edge.

But if you want a genuinely revelatory breakfast sandwich experience, you’re not likely to find it at Dunkin or Burger King or McDonald’s or anywhere else with a drive-through. You’ll have to seek out a real restaurant. Or even better, craft one in your own kitchen!

And if you do go to that trouble, I highly recommend using Impossible or Beyond products as your protein of choice. Both companies are helping to revolutionize the (admittedly processed) food landscape. And both companies have created products that are winning over more and more skeptics each month.

No animals were harmed in the making of this breakfast sandwich (or burger, or wings)?

To me, that prospect is Impossible™ to resist. And it’s Beyond™ appealing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s